About the Organization: The Eleanor Roosevelt Center is a non-profit organization whose mission is to further the legacy of Eleanor Roosevelt. They create programming based on Eleanor Roosevelt's values and passion for youth leadership, civic engagement, and social justice.
My Role: I am the Marketing Coordinator and Graphic Designer at the Eleanor Roosevelt Center. I'm tasked with creating marketing campaigns and designing marketing materials, maintaining the website and blog and building webpages through WordPress, planning and managing our social media, creating email campaigns, event campaigns, designing merch, editing video content for YouTube and our podcast, and general office support.
The Problem: After 50 years as an organization, Covid forced the Eleanor Roosevelt Center to completely shut down. After the organization was saved and reopened under new leadership, my purpose was to create a rebrand for the organization, to maintain a professional look in all digital and physical communications, and to raise funds and brand awareness through marketing efforts.
The Solution: I created new branding that was clean and professional-looking, yet friendly and inviting to mimic Eleanor Roosevelt's personality and the comforting feeling that people felt when they heard her speak. I used pops of color and fun graphics to pull in the younger audience, especially when posting about topics that would interest them on social media.
COLORS AND FONTS
The color palette was already provided to me when I started my role, but I utilized the colors in my own way and created a brand guide to show how they were best used in different designs. I picked Poppins as our main font because it is clean, friendly, and professional, which perfectly aligns with the rebrand's personality. I also used Inter and Montserrat as clean, supporting fonts, and created separate branding for our biggest annual event, the Eleanor Roosevelt Banned Book Awards.