The Eleanor Roosevelt Center is a non-profit organization dedicated to furthering the legacy of Eleanor Roosevelt through programming focused on youth leadership, civic engagement, and human rights.
The Challenge: The organization sought to refresh its visual identity, establish a more cohesive presence across digital and physical communications, and increase fundraising and brand awareness through marketing efforts. A key goal was to expand beyond its existing local audience and engage and inspire a younger generation with Eleanor Roosevelt's legacy.
My Role: As Marketing Coordinator and Graphic Designer, I lead the organization's visual and digital marketing efforts across brand identity, campaigns, web, social media, email, events, merchandise, and video. I maintain the website and blog, build webpages through WordPress, develop email and social campaigns, and create multimedia content for YouTube and the organization's podcast.
The Solution: I developed a clean, approachable visual identity that balances professionalism with the warmth and personality associated with Eleanor Roosevelt. I introduced brighter color accents, engaging graphics, and created content pillars designed to connect with both existing supporters and younger audiences. I also developed new digital content and platforms to strengthen community engagement, including a blog focused on education and storytelling around Eleanor Roosevelt's life and legacy. I launched a podcast featuring conversations between members of the Roosevelt family, with clips from the series gaining significant traction on TikTok, Facebook, and Instagram.
Deliverables: Brand Design · Creative Direction · Marketing · Digital Design · Campaign Strategy · Social Media · Web Design · Merch Design
WEBSITE DESIGN
The website was built and designed by a web developer through WordPress, but I improved the digital presence by developing new additions to the website, including an online shop to increase fundraising, an educational blog, which deepened our relationship with our audience and improved SEO, and an email capture pop-up, which significantly increased our email list. I also designed new webpages, utilizing HTML code to improve appearance and functionality.
These additions transformed the website into a platform for fundraising, education, and audience growth while improving the organization's ability to connect with people beyond their existing local community.
DIGITAL MARKETING & DESIGN
I rebranded the organization's social media and developed campaigns that supported its mission to further Eleanor Roosevelt's legacy while expanding its reach beyond the local community.
Eleanor Roosevelt Center's largest event, the Banned Book Awards, is an award show that honors authors and activists in the banned book space. I led major integrated marketing campaigns and collaborated with major organizations, including PEN America and Penguin Random House, and public figures like actress Hilarie Burton Morgan, to expand the Eleanor Roosevelt Center's reach and connect its work with new audiences. Our social channels reached over 1.5 million monthly views during this campaign, a steep increase from previous performance.
View the Banned Book Awards campaign and case study here: Banned Book Awards.
I also developed video content to promote the organization's YouTube and podcast series. The video clips quickly became their most viral series on TikTok, with the very first post reaching 51,000 views and gaining over 2,000 new followers.
Eleanor Roosevelt Center's largest event, the Banned Book Awards, is an award show that honors authors and activists in the banned book space. I led major integrated marketing campaigns and collaborated with major organizations, including PEN America and Penguin Random House, and public figures like actress Hilarie Burton Morgan, to expand the Eleanor Roosevelt Center's reach and connect its work with new audiences. Our social channels reached over 1.5 million monthly views during this campaign, a steep increase from previous performance.
View the Banned Book Awards campaign and case study here: Banned Book Awards.
I also developed video content to promote the organization's YouTube and podcast series. The video clips quickly became their most viral series on TikTok, with the very first post reaching 51,000 views and gaining over 2,000 new followers.
PRINT & MARKETING MATERIALS
I produced a wide range of print materials at the Eleanor Roosevelt Center, including event flyers, donation cards, direct mail marketing, year-end appeal letters and newsletters, event programs, lightbox display graphics, lectern signs, and event signage.
EMAIL DESIGN AND MARKETING
I created email campaigns that educated our customer base on upcoming events, new YouTube and podcast episodes, and new products in our online shop. I also utilized it for fundraising, creating year-end campaigns, and Giving Tuesday campaigns. Our email list increased by 25% compared to the period before I started, and became our main platform for event signups and fundraising.
MERCH DESIGN
I created an online shop and designed merch to sell at events and on our website, which brought a new source of revenue for the organization. I kept the merch design as clean and friendly as the rest of the rebrand, and utilized our brand colors and fonts to make our merch recognizable and memorable.
