About the Organization: The Eleanor Roosevelt Center is a non-profit organization whose mission is to further the legacy of Eleanor Roosevelt. They create programming based on Eleanor Roosevelt's values and passion for youth leadership, civic engagement, and social justice.
My Role: As Marketing Coordinator and Graphic Designer, I'm tasked with creating marketing campaigns, designing marketing materials, maintaining the website and blog, building webpages through WordPress, planning and managing our social media, creating email campaigns, event campaigns, designing merch, and editing video content for YouTube and our podcast.
The Problem: After 50 years as an organization, Covid forced the Eleanor Roosevelt Center to shut down. After the organization was saved and reopened under new leadership, my purpose was to create a rebrand for the organization, maintain a professional look across digital and physical communications, and raise funds and brand awareness through marketing efforts. The Eleanor Roosevelt Center wanted to broaden its audience by reaching a younger crowd and expanding the audience past the local level to inspire the next generation about Eleanor Roosevelt's legacy.
The Solution: I created new branding that was clean and professional-looking, yet friendly and inviting to mimic Eleanor Roosevelt's warm personality. I used pops of color and fun graphics to pull in the younger audience, and created content pillars that balanced our content for both our older and younger audiences. I designed a blog to connect with our community and educate them about Mrs. Roosevelt. I created a podcast where Roosevelt family members interviewed each other, which became a viral series on TikTok. I also led major marketing campaigns and collaborated with large organizations like PEN America and Penguin Random House to reach new audiences.
COLORS AND FONTS
WEBSITE DESIGN
When I began working for ERC, their webpage was just a place to learn about the organization, donate and register for events. I transformed our digital presence by developing new additions to the website, such as an online shop to increase fundraising, a blog, which deepened our relationship with our audience and improved SEO, and an email capture pop-up, which significantly increased our email list. Suddenly, our website wasn't just a place for our current audience to keep up with us, as we were reaching people across the country who were finding our blog and ordering from our shop.
PRINT MATERIALS & POSTERS
I produced a wide range of print materials at the Eleanor Roosevelt Center, including event flyers, donation cards, direct mail marketing, year-end appeal letters and newsletters, event programs, light box display graphics, lectern signs, and event signage.
I produced a wide range of print materials at the Eleanor Roosevelt Center, including event flyers, donation cards, direct mail marketing, year-end appeal letters and newsletters, event programs, light box display graphics, lectern signs, and event signage.
SOCIAL MEDIA MARKETING & DESIGN
I completely rebranded our social media and created campaigns that supported our mission to further Eleanor Roosevelt's legacy and broadened our reach past the local level.
Our biggest yearly event is the Banned Book Awards, which is an award show that honors authors and activists in the banned book space. I collaborated with large organizations like PEN America and Penguin Random House, public figures like Hilarie Burton Morgan, radio host Joe Donahue, and author John Green, to cross-promote the event and bring more attention to our organization. This campaign brought our socials to 1 million monthly views, a steep increase from our previous views.
I also promoted our YouTube and podcast series by creating clips and sharing them on social media, which quickly became our most viral series on TikTok. The public quickly fell in love with the series, and with our very first post reaching 48,000 views and gaining 2,000 new followers.
Our biggest yearly event is the Banned Book Awards, which is an award show that honors authors and activists in the banned book space. I collaborated with large organizations like PEN America and Penguin Random House, public figures like Hilarie Burton Morgan, radio host Joe Donahue, and author John Green, to cross-promote the event and bring more attention to our organization. This campaign brought our socials to 1 million monthly views, a steep increase from our previous views.
I also promoted our YouTube and podcast series by creating clips and sharing them on social media, which quickly became our most viral series on TikTok. The public quickly fell in love with the series, and with our very first post reaching 48,000 views and gaining 2,000 new followers.
EMAIL DESIGN AND MARKETING
I created email campaigns that educated our customer base on upcoming events, new YouTube and podcast episodes, and new products in our online shop. I also utilized it for fundraising, creating year-end campaigns, and Giving Tuesday campaigns. Our email list increased by 25% compared to the period before I started, and it became our main platform for event signups and fundraising.
I created email campaigns that educated our customer base on upcoming events, new YouTube and podcast episodes, and new products in our online shop. I also utilized it for fundraising, creating year-end campaigns, and Giving Tuesday campaigns. Our email list increased by 25% compared to the period before I started, and it became our main platform for event signups and fundraising.
MERCH DESIGN
I created an online shop and designed merch to sell at events and on our website, which brought a new source of revenue for the organization. I kept the merch design as clean and friendly as the rest of the rebrand, and utilized our brand colors and fonts to make our merch recognizable and memorable.
I created an online shop and designed merch to sell at events and on our website, which brought a new source of revenue for the organization. I kept the merch design as clean and friendly as the rest of the rebrand, and utilized our brand colors and fonts to make our merch recognizable and memorable.
