About the brand:
Objectives: To create a full brand identity for Lifeless Threads that portrays the brand's message and style in a way that their target audience can connect and relate to them, and ultimately increase sales.
Target Audience: People in their teens-20s who are interested in edgy streetwear brands. People who listen to heavy music and go to show. People who don't have a lot to spend on clothes but would splurge a little for unique pieces.
Brand Style & Keywords: Streetwear, Edgy, Minimal, Dark, Masculine
Deliverables: Logo design, product design, and social media graphics.
Logo Design:
The client wanted a logo that was bold, clean, minimal and masculine. The logo combines the L and the T from the full name "Lifeless Threads" in a way that reflects the minimal, dark style of the brand. The brand's colors are black and white to keep the bold, dark theme of the clothing.
Product Design:
Clothing designs that I created for the brand.
