LIFELESS THREADS
Co-Founder · Designer
Lifeless Threads is a streetwear brand inspired by hardcore music, tattoo art, streetwear fashion, and alternative culture. The brand uses bold, minimalist visuals and dark imagery to tell stories and create apparel that reflects its subcultural influences.
As a co-founder, I designed the brand’s apparel and frequently led creative direction for collections, developing concepts and presenting ideas to my partners for approval. I collaborated with my team to bring collections from concept to completion, including creating moodboards, researching trends, analyzing our target audience, and working with print manufacturers to ensure quality and accuracy.
I also contributed to the creative direction of photoshoots and video content, organized community events, and pursued collaborations with musicians and influencers to grow the brand.
I also contributed to the creative direction of photoshoots and video content, organized community events, and pursued collaborations with musicians and influencers to grow the brand.
Credit: Video and photography by Anthony Pietropaoli and Justin Pietropaoli
Deliverables
Logo Design
Graphic Apparel Design
Graphic Design
Brand Identity
Creative Direction
Social Media Graphics
Social Media Management
Logo Design
Graphic Apparel Design
Graphic Design
Brand Identity
Creative Direction
Social Media Graphics
Social Media Management
Logo Design
fashion APPAREL Design
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