About the brand: Steph Marie Art is is a trendy and fun home decor, clothing, and accessories brand. The style is inspired by nature, boho and celestial elements, and tattoo art.
Objectives: To create a full brand identity for Steph Marie Art that portrays the brand's message and style in a way that their target audience can connect and relate to them, and ultimately increase sales.
Target Audience: People in their teens-30s that are interested in fun, trendy, and unique fashion and home decor. People who are interested in art inspired by nature, tattoo art, and celestial/boho elements. People who have an edgy style and are looking to spend slightly more for unique pieces but not incredibly expensive.
Brand Style & Keywords: Bold, fun, trendy, whimsical, celestial, edgy, romantic, natural, magical
Deliverables: Logo design, brand identity, website design, packaging, product design, photography, social media graphics, and email design.
Logo Design:
The aim of the logo is to be bold, trendy and playful but reflect the whimsical nature of the brand.
Packaging design:
The packaging is filled with lots of fun art that reflects the playfulness and uniqueness of the brand. The colors are bold and have a mix of edgy and feminine elements.
Product Design
Social Media Graphics & Posters
Website Design
Product page:
Email Design
Product Photography & Mockups
Products for Steph Marie Art that I directed, styled, photographed, and edited.
