Founder · Designer
Steph Marie Art is my independent lifestyle brand that creates home decor, clothing, and accessories, while prioritizing ethical practices and environmental sustainability.
I developed the brand from the ground up over the course of 10 years, from the visual identity and product design to the website, packaging, photography, and marketing.
Objective: The goal was to establish a recognizable and distinctive visual identity system that felt cohesive across apparel, home goods and accessories, e-commerce, and social media.
Outcome: I created a visual identity that combines playful typography, romantic and feminine colors, celestial motifs, and organic forms to create a personality that feels whimsical and contemporary while maintaining a strong feminine edge. I developed and managed the brand from concept through execution, leading the visual identity, illustration, product and packaging design, e-commerce experience, photography, social media, and marketing.
Deliverables
Brand Identity
Web Design
Email Design & Marketing
Creative Direction
Digital Marketing
Content Creation
Surface Design
Illustration
Photography
Brand Identity
Web Design
Email Design & Marketing
Creative Direction
Digital Marketing
Content Creation
Surface Design
Illustration
Photography
Logo & identity
Website Design
email Design
Social Media Graphics
Social Media content creation
Product AND SURFACE Design
Product & LIFESTYLE Photography
Product & lifestyle photography that I directed, styled, photographed, and edited (taken with an iPhone).
