Reliably Yours home Painting
Reliably Yours is an interior and exterior home painting and plaster company based in Kingston, NY.
The Challenge: The goal was to create a visual identity that felt elevated and luxurious yet friendly and human, while differentiating the company from the excesses of traditional home-painting companies. The client wanted the identity to reflect the artistry and craftsmanship behind their work, while communicating that their work goes beyond painting itself to create thoughtfully considered, transformative spaces.
Design Approach: I developed a visual identity centered around imperfect, hand-crafted lines, rich jewel tones, and artistic visual elements. The combination of cursive typeface, curved lines, and refined colors was designed to balance the elevated nature with a sense of warmth, approachability, and reliability.
Outcome: The final identity established a cohesive visual system that felt unique, distinctive, and human-centered, with flexibility to scale across merchandise, marketing materials, social media, and e-commerce.
Design Approach: I developed a visual identity centered around imperfect, hand-crafted lines, rich jewel tones, and artistic visual elements. The combination of cursive typeface, curved lines, and refined colors was designed to balance the elevated nature with a sense of warmth, approachability, and reliability.
Outcome: The final identity established a cohesive visual system that felt unique, distinctive, and human-centered, with flexibility to scale across merchandise, marketing materials, social media, and e-commerce.
Deliverables
Visual Identity
Logo Design
Apparel Graphic Design
Business Card
Visual Identity
Logo Design
Apparel Graphic Design
Business Card
